Apple iPhone 13

Features

• Most advanced dual-camera system ever
• Durability that’s front and center. And edge to edge
• A15: A lightning-fast chip that leaves the competition behind
• A huge leap in battery life you’ll notice every day.
• Super Retina XDR display
• Ceramic Shield, tougher than any smartphone glass

How did we get such a huge camera upgrade to fit?

We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever - with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.

iPhone went to film school, so you don’t have to.

Filmmakers use a technique called rack focus - shifting focus from one subject to another - to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Cinematic mode automatically creates beautiful depth effects and focus transitions

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

You can even adjust the depth effect after you shoot

Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.

A camera with a style all your own.

Styles are smart enough to do things like boost or mute colors while keeping skin tones natural. Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones. Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!

A15 Bionic

The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading - everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.

iOS 15: In touch. In the moment.

iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.

Privacy is built in.

iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

Good design is good for the planet.

Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products - and your carbon footprint from using them - will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.

Multiply the magic.

Everything you love about your iPhone gets even better when you use it with a Mac, iPad, or Apple Watch. It all just works together - seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.